Difference between revisions of "Verbatim Overview"

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You can think of responses to survey questions as either "structured", meaning a respondent has provided a response or responses from a list provided to them as part of the survey, or "unstructured" meaning the respondent provided a verbatim or textual response to a survey question. 
  
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'''''What are Verbatim Questions?'''''
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An example of an structured survey question would be: "Please select your purchased product from the following list".  An example of an unstructured survey question would be: "Please comment as to why our service did not meet your needs".
  
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Early on in the life of mTAB, the verbatim question was added, allowing users to view open-ended question text. This meant that if a survey had a question on it asking respondents if they have any "Other Comments", we could easily incorporate that in the form of a verbatim question. Previously, we were constrained to coded data. These verbatim questions work a little differently, but they are very user friendly.
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mTAB supports the analysis of unstructured survey questions including the ability to cross tabulate unstructured survey questions with structured questions, and view unstructured questions of a filtered set of respondents based upon the filter criteria of structured questions.
  
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In this way, an analyst can limit the number of unstructured responses to review (i.e. read over) by filtering down the respondent cases to a specific criteria like "unsatisfied with the sales experience".
  
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'''''How to Use Verbatim Questions'''''
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mTAB's verbatim report view, which exposes unstructured question responses, can be exported to a spreadsheet.  The tag cloud feature within mTAB's verbatim report view can help quantify the analysis of the displayed unstructured survey responses.
  
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'''Selecting the Verbatim''' - First, you must find the verbatim questions in your study. These question icons will appear slightly different than normal questions due to a depiction of a piece of paper in the bottom right corner. [[File:Verbatims verbatim-overview verbatim-symbol.jpg]]
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===How to use verbatim questions===
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:''Main article: [[How to use verbatim questions]]
  
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===Bigrams, Trigrams and Porter Stemming===
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:''Main article:'' [[Bigrams, Trigrams and Porter Stemming]]
  
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A verbatim question may or may not also have normal coded responses. For example, a question such as "Primary Use of New Vehicle", may have a list of coded responses, as well as verbatims for those that selected "Other, Please Write In". If a verbatim does not have normal coded responses as well and you run it in a tab the way you are accustomed to, you would see a table similar to the one on the image below, otherwise you would see the normal coded responses.[[File:Verbatims verbatim-options run-tab.jpg|thumb|center|x350px]]
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===Tag Clouds===
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:''Main article:'' [[Tag Clouds]]
  
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To view the verbatim responses, you '''must''' first of all put the verbatim question in the '''rows'''. After placing the verbatim question(s) in your rows, you may or may not select any normal coded questions in your columns to break out the verbatims.
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===Selected column tag cloud===
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[[File:Verbatims verbatim-options dialog.jpg|thumb|right|x250px]]
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:''Main article:'' [[Selected column tag cloud]]
  
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===Tag cloud frequencies===
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:''Main article:'' [[Tag cloud frequencies]]
  
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'''Running the Verbatim''' - Once you have selected the verbatim questions, you are ready to run the tab. For verbatim questions, you must run the tab slightly differently. You must first go to '''Run''' menu item, then select '''Run Verbatim''' from the drop-down menu.
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===Tag cloud breadcrumbs===
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:''Main article:'' [[Tag cloud breadcrumbs]]
  
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===Verbatim Filtering===
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When you have done this a "Verbatim Reports Options" dialogue box will come up. This option box allows the user to filter for specific key words if desired. Users can run the tab by clicking Run Verbatim Report.
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:''Main article:'' [[Verbatim Filtering]]
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The "Verbatim Report Options" box includes other options such as:
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*'''Default Column Width''' - Change this value to increase/decrease all column widths.
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*'''Default Row Height''' - Change this value to increase/decrease all row widths.
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*'''Suppress Empty Columns''' - If you have selected a column question that does not necessarily have verbatim responses underneath it, you can check this off to eliminate those empty columns.
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* '''Report verbatim containing''' - Allows you to filter for any text string such as "oil". If a verbatim does not contain that string it does not appear in your tab. Note: The verbatim dialog’s filtering options are explained in more detail in: [[Verbatim Filtering]].
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*'''Reset to Defaults''' - If you have changed some of the settings and want to revert to the default settings, select this.
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*'''Save as Defaults''' - If you have made changes to the options you want to usually use, click on this to make them your default options.
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Latest revision as of 13:28, 2 December 2013

You can think of responses to survey questions as either "structured", meaning a respondent has provided a response or responses from a list provided to them as part of the survey, or "unstructured" meaning the respondent provided a verbatim or textual response to a survey question.

An example of an structured survey question would be: "Please select your purchased product from the following list". An example of an unstructured survey question would be: "Please comment as to why our service did not meet your needs".

mTAB supports the analysis of unstructured survey questions including the ability to cross tabulate unstructured survey questions with structured questions, and view unstructured questions of a filtered set of respondents based upon the filter criteria of structured questions.

In this way, an analyst can limit the number of unstructured responses to review (i.e. read over) by filtering down the respondent cases to a specific criteria like "unsatisfied with the sales experience".

mTAB's verbatim report view, which exposes unstructured question responses, can be exported to a spreadsheet. The tag cloud feature within mTAB's verbatim report view can help quantify the analysis of the displayed unstructured survey responses.

How to use verbatim questions

Main article: How to use verbatim questions

Bigrams, Trigrams and Porter Stemming

Main article: Bigrams, Trigrams and Porter Stemming

Tag Clouds

Main article: Tag Clouds

Selected column tag cloud

Main article: Selected column tag cloud

Tag cloud frequencies

Main article: Tag cloud frequencies

Tag cloud breadcrumbs

Main article: Tag cloud breadcrumbs

Verbatim Filtering

Main article: Verbatim Filtering
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